In ominous times truth always finds a
way out from darkness into light. Always. Through truth knowledge
grows into the power and strength to question the actions of governance.
In times that try men's souls it is those who seek enlightenment
who are truly free. Given the choice of possessing ignorance or
knowledge, even when ignorance would lead to an easier life, I
would choose knowledge,thus escaping the life of sheeple, escaping
the bondage of not knowing, not caring and not understanding
- Manuel Valenzuela
He who controls the media controls the masses.
Today, America's media is controlled exclusively by fewer than
a dozen multinational conglomerates and their many interests.
NewsCorp, AOL, Viacom, General Electric, Disney and others have
formed a media oligarch that reaches into every American home
and most every citizen. These few omnipresent entities hold as
paramount the belief in assuring for themselves perpetual loyalty
from as many of the masses as possible. Revenue and profit, corporate
growth and power, executive pay and ego, these are all determined
by us, the masses, and helps explain why the oligarchy has decided
to invest and take an interest in all forms of media that reaches
and influences us.
We are the lifeblood of the conglomerate, of
vital importance, and, as such, it is in its best interest to
control as much of our lives as possible, transforming us into
obedient servants of obliviousness. Is it no coincidence, then,
that the United States has become a nation whose masses no longer
question authority or the propaganda that passes for news? Is
it any wonder why we seem so ignorant as to what is being done
to us and incurious as to what is happening in the world, readily
and naively accepting as true everything that is spewed out of
our televisions and newspapers? We have allowed the oligarchy
to hide the keys of democracy while we carelessly follow it on
the road to fascism, where the elite have control of all aspects
of our lives, including our mind.
We live at a time when capitalism's inner demons
are beginning to be exhumed from the catacombs of the human ego,
when love for the almighty dollar and her sister greed blinds
those basking in the hypnotizing light of greenbacks and materialism.
This phenomenon, combined with the addictions spurred by power
and pomposity, has created in the last several decades a need
by the powerful elite to manipulate and condition the masses;
to transform and mold us into subservient drones that neither
think, question, participate or demand.
Through the use of the television -- the most
influential instrument of control and propaganda in present day
America -- conglomerates can direct and sway public opinion on
virtually every subject they see fit. The television has become
an opiate for the masses and a conduit from where conglomerates
can dictate how society thinks, acts and evolves. Our habits and
ethics are manipulated, our ideas and beliefs distorted. We are
but pawns in a game of corporate capitalism played by a few elites
whose economic interests lie in making us docile, conformist and
oblivious creatures of mediocrity ingrained with the need to shop
and consume. The system instills a sense of paralysis, isolation
and uniformity among the masses. We are assimilated to conform
to society, to incorporate how the oligarchy wants us to live.
The derailment of democracy as we know it is the end result of
the reality we are presently experiencing.
As captives to their propaganda, our ears become
theirs, our mouths spout their distortions and our minds contemplate
what they want us to believe. To the capitalist elites, we are
but a product, hundreds of millions of worker bees addicted to
televison, easily persuaded and exploited, wishing for the escapist
fantasies we see, sold like shares of stock to other corporate
entities interested in our existence, in our captive audience.
They are the strings by which we move, the drill instructors by
which we march and the brain by which we think.
Propaganda, both corporate and governmental,
has seemingly exploded with the ever-increasing consolidation
of the media. Today few interests own the majority of our nation's
airwaves, newspapers, Internet access, print media and television
stations. One company can in essence control everything you hear,
see and read on a daily basis, every year of your life. From coast
to coast our sources of information are increasingly being sold
to wealthy multinational corporations that more and more are mingling
into our daily lives, transforming our beliefs, views and goals.
American society is guided by them, evolving through the commands
that help shape the direction opinion will take. Diversity of
opinion and thought is disappearing faster than biodiversity on
There is nothing more ominous than peering into
the not-to-distant future and seeing Rupert Murdoch's NewsCorp
-- one of the world's largest media companies and owner of the
Fox network (We distort, We decide) -- have majority ownership
of DirecTV, the nation's largest home satellite TV company that
in many ways represents the future of entertainment and information
delivery. If the deal is allowed to go through NewsCorp could
incessantly shove down our throats its right-wing, pro-Bush, pro-Murdoch
business propaganda while shutting off truthful and diverse sources
of information. With Bush's FCC enamored with consolidation it
is a good bet that the deal will go through.
Guided by measly crumbs of ten-second news flashes,
in paltry thirty-minute news capsules loaded with a potpourri
of deceptions and distortions, the masses are subjected to a blitzkrieg-like
summary of that news which the elites deem necessary to serving
their own interests. These drops of news and information we are
granted are designed to quench the already conditioned low level
of curiosity among the masses. These morsels have no intellectual
worth, no capacity to inform and act more to exacerbate ignorance
than to educate. What tidbits of news are allowed to fester are
an amalgam of contorted half-truths, cheerleading subjective diatribe
and porous reporting that is biased in favor of those conglomerates
that employ the reporter. This assures that the decisions and
interests of the wealthy and powerful are maintained and accepted
by the masses.
What information does not serve the oligarch
interest is either suppressed by omission or attacked. Government
and corporate interests, such as those prevalent in our occupation
of Iraq, prevent realities and truths from surfacing. Instead,
propaganda is disseminated that will distort and manipulate the
masses into believing exactly what those in power want.
Corporate media caters to military interests
because in many instances they are part of the military industrial
complex. Simply look at General Electric, one of the world's largest
military contractors and owner of NBC and its sister stations.
Helping manipulate the masses in time of war allows both the corporate
media and the government advance their respective interest in
subverting public participation and discourse while advancing
a perception of consent around the nation. Forming a symbiotic
relationship, both now fused into the same two headed beast, one
the master of the other, their combined actions undermine the
reality of a world not seen by the American public. Corporate
media, an extension of its mother company, reports pro-business,
pro-corporate and anti-labor positions on a constant basis. News
bits lean towards those interests that will help the corporation
achieve its goals of profit maximization, whether from pushing
conservative, right-wing views onto a gullible public or from
conditioning audiences towards those views it sees as paramount
in securing allegiance. News reports are created not to be right
but to have the highest ratings, which in turn means greater profit.
The interests of the masses are ignored and exchanged for that
debate which will fit the interests of the elite minority. Today,
growing reports of an economic recovery linger on the evening
news, but can we see it in our lives and in that of our friends
and neighbors? No, but good economic news benefits the elite who
depend on your wallets to fatten up theirs.
Many low and middle-class citizens, through
propaganda, manipulation and constant bombardment by incessant
repetition of sound-bite slogans and visual imagery end up supporting
those interests that are contrary to their own socioeconomic well-being.
These people have in essence been brainwashed into believing that
by assenting to the will and opinion of the elite their lives
will be made better. Unfortunately for them, their lives are made
worse as the continued exploitation and subjugation of their class
continues by the same entities they so fervently believe in. This
is a system where the powerful few command the weak majority and
where the most important decisions are made to the benefit of
the elite at the detriment of the rest.
Manipulation of the masses has been made easy
with the advent of television. Populations, many made ignorant
by pervasive and purposeful determents of education (itself a
different article altogether), naturally believe and blindly place
their confidence in those "trusted" entities they watch
on a daily basis. Television is made an all-comforting apparatus
as we warmly welcome home the many celebrities we become enraptured
with, each manifesting inside us our desire to partake in the
small fictional fantasy world they inhabit. We become numb to
reality and its consequences, failing to analyze and question
the actual world we reside in due to conditioning we have undergone
since early childhood.
Over time we become robots incapable of discerning
or even seeking the truth in the news that is provided us. We
have been stupefied into believing the garbage blasted from the
monitor. We have been trained to never question, always accept
and to always flip the remote when our attention runs dry. News
is decided on the basis of ratings and on the advertisers paying
for commercial spots. Corporate media is but a business where
profit is king and where the seeking of customers -- other corporations
buying ad space -- is of primary importance. We are but a means
to an end, mere statistics in the earnings game. Shows are designed
not for our enjoyment but to attract and retain as many souls
as possible from which to harvest revenue from advertisements
and product consumption.
The corporate media inundates us with promotion,
news, gossip, tabloid, rumor and innuendo from those celebrities
placed high above the pedestal of sanctimony. Our heroes' daily
lives, loves, mistakes and exploits are absorbed into our psyches
through the constancy of corporate media's assault on our brainwaves.
Hollywood-hero news is designed to distract us from real world
events such as war and recession, keeping our minds pre-occupied
and away from information that might wake our slumbering conscious.
While showcasing for our viewing pleasure the present tribulations
of our halo-anointed superstars of the moment, so-called journalists
dissect, analyze and comment about hairstyles, appearance and
supposed crimes with award winning passion. Yet real, pertinent
and important news is given minor and oftentimes erroneous insight.
Throughout the channel-horizon we see the same news, headlines
and marketing package. The oligarch's WMDs have been unlocked;
weapons of mass distraction fester like noxious gases in every
state, city and home.
Repetitive sound-bites, facetious imagery, verbosity
and one-sided and frivolous analysis and commentary by pundits,
spinsters, newscasters and recycled "experts" is a daily
and rampant occurrence on corporate channels, each spitting out
talking points and the company lines and opinion, never forcing
the viewer to actually think for herself. Relevant news is brushed
aside in seconds so that the latest up-to- the-second news on
"Wacko Jacko" is aired. Stories that have no relevance
other than to stupefy a nation into ignorance are played and replayed,
trumping that news that affects most people. We are witnesses
to a form of propaganda that is transforming this nation from
a once bright-shining pulsar of informed democracy into a dark
nebula of nothingness where everything that matters is neglected
and all that degenerates and indoctrinates prospers.
Without an informed and participatory citizenry
democracy begins to stumble. Our government is being taken over
by the corporate Leviathan and we are indifferent as to its consequences.
Crony capitalism is affecting tens of millions through lower wages,
layoffs, longer hours, lost savings, tax burdens, lack of health
care, increased pollution, perpetual warfare, electoral fraud
and the gradual elimination of social services. Yet we remain
passive and loyal, ignorant to the Leviathan's war against us.
The oligarchy uses its powers of manipulation to divide and alienate
us from each other. The divisive and passionate topics of class,
race, culture, religion, party affiliation, immigration and education
are constantly hammered into our collective mind, announcing as
real myths and stereotypes, classifying peoples into groups and
imputing on them the necessary ingredients by which society will
marginalize and disdain them. We are told our way of life is in
peril, that we must vote against our interests in order to preserve
that which we most cherish. As usual, fear is used to attain the
Leviathan's interests. A united society is a threat to the establishment,
which is why we are separated and corralled into distinct clusters,
conditioned to segregate ourselves from those deemed different
and to fear those labeled a threat to our existence.
In its never-ending campaign to control us,
corporate media instills fear into our daily lives. It has found
a gold mine with the war on terror, becoming yet another fear-mongering
profiteer and looter of the American public. Abusing our still
fragile memories of 9/11, the corporate media unleashes the vast
array of products it manufacturers onto us, using fear as its
principle marketing tool, hurling diatribes about our supposed
imminent threats looming in every city. Consume, consume, consume
the Leviathan commands, knowing full well that our fear will eventually
succumb to their perpetual warnings of apocalyptic zeal.
America has become a nation of obedient drones,
aimlessly walking empty streets devoid of an informed and participatory
population. Our nation is being pillaged in front of our eyes,
the government is now in the hands of our masters. Apathetic puppets
we have become, free thinking minds we have none. The light that
once shined so bright has disappeared in a fictional world of
fright. The elite that pull our strings are becoming stronger,
objective information is disappearing. The powerful few now control
the nation's media and its ideas, and soon our free will and freedom
to think as well. Democracy is disappearing, the Leviathan is
swallowing us whole little by little, assuring itself of allegiance
from a people who once questioned, were once curious and who once
had control of this great nation. http://www.smirkingchimp.com/article.php?sid=14106